IMA creative Catalyst
So, how do we take you from where you are, to where you want to be? Through an integrated marketing effort, tailored to your goals and budget, and employing both traditional media (like print, TV, radio and direct mail), and new media (like websites, online advertising and social media). Consistent messaging and coordinated timing, applied to the optimal combination of traditional and new media will produce powerful results.
But first things first. Your brand is your most precious possession, and this is our starting point. Identifying who you are at your core and what you stand for, will differentiate you, and inspire a feeling of trust and loyalty as your message is seen and remembered. It’s that feeling that is so valuable. Authenticity in your marketing will break through to the very savvy consumer who, today, has more choices than ever.
Speaking of knowledgeable consumers, everyone is searching for something. That’s not a philosophical statement – it’s a commentary about the Internet – and our job is to make sure their search leads them to you. In the words of Brian Halligan, HubSpot CEO, “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” Digital marketing has become the base for all marketing, and is an important aspect of what we do: websites, online ads, blogs, social media, search engine optimization (SEO), and search engine marketing (SEM), as well as other Internet search methods. Our goal is to make it easy for potential customers to find you through compelling, relevant and informative content that meets their needs and interests.
Of course, TV, radio, newspapers, magazines, and all the other stuff we know and love are still a very important part of the mix. How we mix it up is critical – and part of the fun.